The biggest screens

by / Sunday, 31 October 2010 / Published in Feature Articles

October was a strong month for GoVision, a seven-year-old Argyle company that leases giant TVs and video screens and trucks them to clients nationwide.

The company, which leased one of its 9-foot by 16-foot GoBig units to CBS Radio for World Series game-watching at J. Gilligan’s Bar and Grill in Arlington, did at least 56 events in October, more than any other month in the company’s history, owner Chris Curtis said. Last week, its screens were used as far east as a music festival in North Carolina and a benefit in Savannah, Ga.

“Our business has never been better,” Curtis said. “I can’t really answer why. We had been on a pretty sharp growth curve before the recession. Last year, we grew our top line, but our margin shrank. This year, since April, we have been on a pretty nice run.”

Curtis says his booking window has shortened noticeably, with more than 20 percent of his business done within 30 days of an event. His mobile screens start at $4,500 for the first day, plus travel expense.

“Sometimes, we’re the central piece of a function; sometimes we can be a good add-on,” Curtis said. Event promoters sometimes wait to determine levels of ticket sales and sponsorship, “then they add us,” Curtis said. “It’s the new norm.”

Locally, Curtis has deals to borrow large video screens from Cowboys Stadium and Texas Christian University’s Amon G. Carter Stadium, boosting his rental inventory and sharing revenue. With the Horned Frogs on the road now, Curtis has temporarily removed the stadium’s big screen and will reinstall it for the next home game. In the Cowboys’ off-season, Curtis removes several fan plaza video screens.

Curtis figures he has five or six competitors that, like GoVision, are national and can build big modular video walls using several screens. Another 30 operate on a smaller scale, he said.

“There’s a lot more availability in this equipment than there’s ever been,” he said.

From Fort Worth Star-Telegram – Oct 31 – Full Article

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