Thanksgiving Halftime Show Features Big Acts, Stunning Visuals

by / Tuesday, 29 November 2011 / Published in GoVision Press Releases

GoVision, Media West join forces to help Iglesias entertain a thankful nation

Latin pop stars Enrique Iglesias and Pitbull provided the pulsing beat and hit songs that rocked Cowboys Stadium during the annual Thanksgiving Day halftime show last week. But the stunning visual effects were made possible by a North Texas company with a flair for the dramatic.

The massive stage constructed for the internationally acclaimed performers featured a Tshaped LED floor custom-designed by GoVision LP, one of the nation’s premier suppliers of turnkey mobile LED units and customized modular LED walls. The 41 1/4-foot by 48 3/4-foot floor was made of Barco MiTrix, while six 16-foot by 10-foot backdrop walls incorporated Barco Mistrips.

GoVision was hired by Media West Events, the production company engaged by the Dallas Cowboys to stage the halftime show. Media West built the floor in special roll-out stage pieces, and the backdrops were placed onto a truss that rolled out and then lifted up. Unique accommodations were necessary due to the short windows of set-up and take-down time afforded by the choreographed-to-the-second halftime show.

“We had a massive amount of equipment with a huge crew that all had to work in sync for the show to go off as planned,” said Michael Kuntz, Technical Director of Dallas-based Media West. “The team from GoVision held up their end in expert fashion, and their LEDs were absolutely fantastic.”

The annual Thanksgiving Day halftime show, which serves as the national kickoff for the Salvation Army’s Red Kettle Campaign, was seen by a worldwide audience of millions.

“We appreciate the faith Media West placed in us to perform on such a grand stage,” said Chris Curtis, CEO of Argyle, TX-based GoVision. “We always enjoy the excitement of working at Cowboys Stadium, and especially rising to the challenge of an intricately timed event that has to be perfect the first time.”

About GoVision ™

GoVision L.P. ( is a premier provider of large scale LED video displays and related services specializing in state of the art mobile and modular LED technology, creative/content services as well as custom design and fabrication. Our full service LED solutions span the most complex modular configurations, custom built to any size, to North America’s largest fleet of turnkey mobile units. GoVision prides itself on delivering “More Ways to Get Noticed” through exceptional customer service, innovative design and a relentless pursuit of perfection in the unpredictable event business. GoVision has provided broadcast and production support for countless national events, including the 55th (Bush), 56th and 57th (Obama) Presidential Inaugurations, Major League Baseball and NBA All Star Games, NCAA Final Fours, the 2012 Ryder Cup and U.S. Open Championships and the 100th Anniversary Scouting Jamboree. It is the screen provider of AT&T Stadium Plaza, TCU, several college football programs and PGA tournaments. GoVision is based in Argyle, Texas, with offices in Los Angeles and Portland, Oregon.

About Media West

The watts are what make the difference. We turn on our passion and energy, tune in to our clients, and have a blast igniting a turbocharged, megawatt, high voltage event that is on budget and on target for our clients. With an executive team that represents over 50 years of experience in managing and producing successful events, Media West, Inc. offers their clients the knowledge and expertise that comes with “been there, done that,” with the fervor and excitement to make each event dynamic, unique and memorable for attendees and effective and seamless for the client. For more information, visit