More than 1,500 New Year’s Eve revelers in Dallas, TX, texted in photos and toasts that were shared on screens sponsored by Korbel sparkling wine.

Latin pop stars Enrique Iglesias and Pitbull provided the pulsing beat and hit songs that rocked Cowboys Stadium during the annual Thanksgiving Day halftime show last week. But the stunning visual effects were made possible by a North Texas company with a flair for the dramatic.

JCPenney is no stranger to glitzy new product launches and dramatic unveilings. So when it came time for the grand opening of its new, state-of-the-art store in Dallas, the leading national retailer decided to add some sizzle to the occasion.

To many die-hard University of Texas fans, Head Coach Mack Brown is a “larger-than-life” figure. To the television crews and reporters covering the Big 12 Football Media Days this week in Dallas, every coach in the conference appeared out-sized, thanks to the massive LED video backdrop provided by GoVision.

You just knew Mark Cuban would pull out all the stops when his Dallas Mavericks finally earned their first world championship. So it comes as no surprise that when Dirk Nowitzki, Jason Kidd, Jason Terry and the rest of the NBA champions rode through downtown Dallas on their way to the American Airlines Center, the world’s largest mobile high-definition LED screen was there to make certain every fan had a great view of the celebration.

The Dallas Cowboys’ colossal new stadium is renowned for many things, including the world’s largest HD video screen suspended 90 feet above the playing field. But the first screens the crowds see as they approach the glittering venue are some of the eight new Daktronics (Nasdaq-DAKT) LED displays that tower over the outdoor plazas.

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