August 2004 - Table of Contents

Fiesta San Antonio Mobilizes for Sponsors
Willie's Picnic "Goes Big" at Annual 4th Blast
Pistons Celebration Includes GoVision's Dramatic Entrance

Fiesta San Antonio Mobilizes for Sponsors
Fiesta San Antonio, the second largest public event in the United States, allowed GoVision to showcase the unique flexibility of GoBig. The dynamic truck was able to display over 50 events at 32 locations during the 10-day festivities in April. GoBig proved to be perfectly suited for Fiesta, as it was able to quickly set-up and breakdown in order to move from two to three events each day. This versatility allowed Fiesta to provide their sponsors extra bang in their marketing activities during the 2004 event.

"We had a great experience with GoVision," said Jack Hesbon of the Fiesta San Antonio Commission. "We worked with each venue to try to have GoVision promote their sponsors, plus we had some sponsors that we promoted as well. I think it was a win, win for everybody."

"With most of the events at night and on the weekends, we were able to send GoVision out during the day directly to our sponsors, such as a Chevrolet dealership, or take it out and show footage from Fiesta events earlier in the week," Hesbon added. "We could take that content and reshow the event while inter-mixing some ads from our sponsors. We did this all over town and at different Fiesta locations. By the end of the week, you could actually stand by GoVision and get a snapshot of the entire week of Fiesta."
Willie's Picnic "Goes Big" at Annual 4th Blast
Willie Nelson and friends celebrated Independence Day in the Fort Worth Stockyards, the historic location of his 31st Annual 4th of July Picnic. With headliners such as Cross Canadian Ragweed, Merle Haggard, Kris Kristofferson, Ray Price, and Leon Russell on hand, over 20,000 enthusiastic fans braved the heat to set an All-Time Single Day Attendance Record for a Nelson picnic. GoVision helped bridge the gap between the two main stages, as the GoBig screen allowed fans in all locations to easily view the live acts on stage up-close and personal.

"I'm the biggest fan of GoVision, it was a tremendous addition to the show," said Pam Minnick of Billy Bob's Texas. "Not only does it have great video, but it has great audio as well. People sitting in the VIP tent in the middle actually preferred watching the concert on the big screen than the two stages. You might think the direct sun would be a problem, but the picture was just gorgeous all day."

"We were thrilled to be involved with a fabulous event of this size, and the opportunity to work directly with the Smith Music Group on its production," GoVision President Chris Curtis noted.
Pistons Celebration Includes GoVision's Dramatic Entrance
With little travel time available after the Detroit Pistons unexpected upset of the LA Lakers in the 2004 NBA Finals, GoVision proved up to the task in delivering the much-needed screen after an overnight trip from Texas ... with a little help from some new friends in the Motor City.

"Even though we brought them in at a very late time, GoVision was able to deliver," said Mark Chizmar of Bluewater Technologies, one of the nation's premier AV companies. "We had the use of the State Highway Patrol and Detroit's Police Dept. to get them through the closed streets and barricades. It was quite a dramatic entrance for the GoVision truck, and the crowd actually thought it was part of the effect."

"We were able to use the GoVision screen strategically as an overfill display on the main street so that the tens of thousands of the 1.2 million fans who could not get into Heart Plaza could still view the goings-on of the event," Chizmar continued. "We would definitely look to use GoVision again on some other projects."
Historic Olympic Torch Ceremony Uses GoVision
When the Olympic Torch's ceremonial trek across the United States culminated in Atlanta in June, GoVision was on-hand to take part in this historic event. Shortly after its arrival at the site of the 1996 Summer Games, the Olympic flame was taken to the Coca-Cola headquarters in downtown Atlanta, where it was transferred to a ceremonial dish. Coke officials held opening ceremonies before the flame's 30-mile trek through Atlanta began.

A handful of Olympic gold medalists, including tri-athlete Bruce Jenner, gymnasts Mary Lou Retton and Bart Connor, swimmer Mark Spitz and track star Gail Devers, appeared at the ceremony, with Pat O’Brien serving as master of ceremonies.

The crew from ESPN2's Cold Pizza was on-stage earlier in the morning and utilized GoVision's screen as a backdrop.
Eclectic Screen Designed for Hottest Act of Christian Rock
This summer's hottest act of Christian rock, the One Nation Tour, features two of the music industry's most lauded artists, multi-platinum, Grammy and American Music Award winner Michael W. Smith and the million-plus selling Gospel Music Association's Group and Artist of the Year, Mercy Me. The co-billed tour features special guest David Crowder Band. The 30 + city tour is visiting major venues, parks and fairs covering an expansive range from east coast to west in the U.S. and Canada.

When the organizers of the One Nation Tour were looking for a customized solution to their stage production, they turned to GoVision for a customized parallelogram-shaped screen. The 16.5' x 30' foot wide screen GoVision developed helps gives the performers a cutting-edge look while on-stage.
GoVision Hits the DFW Spring Festival Scene
The GoBig truck was again part of a number of Spring-time festivals in the Dallas/Fort Worth area, with the big screen presence allowing the fans in all areas to feel more a part of the show of the featured musical acts.

At the Taste of Addison, the weekend blend of food from over 60 local establishments, live music and family activities, Blondie and the B-52's headlined the event. Grand Funk Railroad and Jonathan Butler were among those at Mayfest, an annual Fort Worth tradition of family fun galore that typically attracts 200,000 people during the first weekend in May. Though shortened by rain, Arbor Daze 2004, which has brought international attention to Euless for its commitment to beautify and improve the environment through the planting of trees, featured former Monkey Davy Jones and Three Dog Night.

Sundance Square in downtown Fort Worth was the location for several festivals. Daryl Worley, Tracy Lawrence and John Kay & Steppenwolf were among the many that graced the stages at Chevy Thunder, a free two-day event which brings fans closer to the NASCAR experience. Robert Earl Keen, Kevin Fowler, and Charlie Robison were the headliners at the 2004 Wolf Dance.

"I really like GoVision and the quality of their equipment," said Marci Parrish of 99.5 the Wolf. "It's nice looking and made the shows seem like larger events. The screen allowed the shorter people, as well as those in the back when it got really crowded, to still clearly see what was going on with the acts on both stages. They were a great partner."

GoVision Goes Even Bigger
The biggest mobile LED unit on the market is now rolling down the streets of the nation, compliments of GoVision. The company's newest mobile unit features an 18 X 32 foot LED screen - four times the size of the screen on the company's GoBig units.

The GoBigger truck is currently on location at Thistle Downs in Cleveland, Ohio this summer, but will return home this fall for what will likely be final race for the modern day Seabiscuit, as Kentucky Derby and Preakness winner Smarty Jones makes his eagerly-anticipated season-ending run for glory at the 2004 Breeder's Cup in Grand Prairie, Texas.
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